I build the software, brands, and firms moving accounting forward.
I’m the founder of Debits. Across a software company, a CPA firm, and a marketing studio, I work to make modern accounting practices faster, calmer, and more profitable.
I started in computer graphics and fell for one of the least glamorous, most important corners of business: the books.
Accounting firms run the financial lives of millions of small businesses on software that feels a decade behind. So I build the alternative — taking painful, manual, behind-the-scenes work and turning it into something modern firms and their clients actually enjoy using.
Three companies, one mission: move accounting forward.
Cloud practice-management software that gives accounting firms one place to run the work between the books and the client — from uncategorized transactions to tax delivery. From $2 per client / month.
A modern CPA firm built for creative entrepreneurs — and a living lab for how a firm should feel to work with.
Marketing and growth built specifically for accounting and bookkeeping firms that want to attract better clients.
Principles behind everything I build.
Start with the workflow, not the feature.
Firms don’t want more software — they want fewer steps. I design around the real, end-to-end job, then remove everything that isn’t the job.
Respect the client experience.
The accountant’s client is the quiet judge of every tool. If it’s confusing for them, it fails — no matter how powerful it is for the firm.
Earn trust like an accountant would.
Precision, compliance, and clarity aren’t features in this industry — they’re table stakes. I build like the numbers have to be right, because they do.
Notes on building in accounting tech.
Most firms run month-end on fourteen tabs, a 2016 spreadsheet, and email. Why accounting software got stuck — and what “unstuck” actually…
Running a firm while building software for accountants taught me three lessons: the work is mostly waiting, the client is the quiet…
The tech-forward firm isn’t smaller or cheaper — it’s calmer, clearer, and worth more. How modern tools buy back judgment and build…
Building in accounting? I’d love to hear about it.
Whether you’re a firm owner, a founder, or a potential partner — my inbox is open.